Direct-to-athlete and program brands delivering high-performance gear, custom team stores, and on-demand uniforms.
Signature Consumer Brands
Our vision is to impact 1 million kids annually through the power of Sport by 2030!
Signature Consumer Brands is made up of a growing portfolio with two founding, athlete-first platforms: Signature Locker and Signature Lacrosse. Together, they power how athletes train, compete, and gear up, with problem-solving innovation at the center of everything we do.
From the most streamlined uniform system in youth sports powered by AthleTech™, to the #1 ball in lacrosse, our consumer brands are built to give players, parents, and coaches more out of every rep!
Signature Locker: Uniforms, Simplified
Signature Locker is the #1 on-demand uniform and team store platform in sports. Fueled by our proprietary Athletech™ system, we eliminate the delays, mistakes, and admin headaches that plague traditional ordering and replace them with a frictionless, fully managed experience for programs and families.
What We Deliver:
Fully custom team stores
<21-day turnaround
99.7% order accuracy
No order minimums
Direct-to-player shipping
Signature Lacrosse: Gear That Grows the Game
Born from frustration with low-quality gear, Signature Lacrosse was built to create products that actually work for players, coaches, and programs. What started with the world’s best lacrosse ball has expanded into a full line of trusted equipment, training tools, and lifestyle apparel.
Key Highlights:
- #1 Ball in Lacrosse
- Equipment built for every level of play
- Lifestyle apparel for lacrosse athletes
